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Online marketing

Online marketing, what is that?

The website, the design and online marketing are not separate stories, but they all play an important role in the strategy to make your website a success. A website should not only look beautiful, but it must deliver results.

Online marketing is the core of our web approach. With online marketing, our marketing consultants attract more visitors to your website and ensure strong commitment with existing customers.

Our digital agency uses online marketing techniques that we fully tailor to your business, audience and sector. Below you can find an overview of these techniques.

Seo Marketing

The higher your website appears in search engine results, the more visitors you'll have to your website. This way you'll also attract visitors who don't yet know your brand.

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Online Advertising

At the time when people are looking for certain products or services, we can show them an advert that leads them straight to your website.

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Content Marketing

We write content that is not only easy to read, but is also easily located by search engines and therefore produces results.

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Send Newsletters

E-mail communication continues to be one of the most commonly used and efficient ways of approaching clients or co-workers digitally.

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A bit more information about our various techniques :

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Search Engine Optimization (SEO)

With search engine optimization (or SEO), our SEO experts improve the visibility of your website in the Google search results. Usually, your potential customers don’t search for your company name in search engines like Google. They often do not know your business yet. However, they do look for the products and services you have to offer.

So, it's important that people find your website. According to the rules of SEO copywriting, our online marketing agency will make your website visible with any relevant search for your products and services. You notice that your website gets much more visitors.

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Online Advertising (SEA)

When potential customers are looking in Google for products and services that your business also offers, we show them an online ad. Then, we will guide them to your website. Our web designers optimize your website so it easily makes customers out of visitors.

By using Google Adwords, your ad will appear at the top of all the relevant search queries of your potential customers. The higher the ad lands in the search results, the more visitors your website receives. And the more visitors, the more chance of conversions.

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Our experienced marketing consultants take care of the setting up and planning of your newsletters quickly and easily. In addition, your newsletters are fully responsive. That means that all your contacts can read the newsletter. On their desktop, smartphone and tablet.

And where lays the true power of an effective newsletter campaign? In the analysis. From extensive statistics, we can see:

  • who opened your mail and how often
  • who clicked on the links in the mail
  • or even who signed out.

This crucial information helps us to optimize your next newsletter. And to get even more conversions.

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Social media

Social media have a huge range. Consumers therefore easily get attached to your business, products and services. You can attract more visitors and strengthen the relationship with your customers. Of course, that will result in more conversions.

With social media marketing (or SMM), we use different activities on social media networks to make your business visible. For example, we regularly post information in the form of text, images and videos on all kinds of networks. We also take care of paid social media ads.

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What are you waiting for?

Let’s hit the road together … and bring the future to your business

For years, we have been working on the online success of our customers. Therefore, you can be sure of an experienced, solid partner

Who are we

Way2Web is a digital agency for the digital visibility of SMEs. With years of experience in the industry, we work on the online success of many companies.

We tell your story online through the creation of websites and web shops, design and online marketing. We digitalize your business even further with web applications, mobile applications and more.

Contact us

The Factorie Businesscenter,
Middelmolenlaan 175,
2100 Antwerpen (Deurne)

T: +32 (0)3 808 26 27